Sell Your Home
A Great Marketing Plan is What It Takes to Sell Your Home for Top Dollar in Today’s Market
PROFESSIONAL PHOTOGRAPHY
A good photograph has a significantly higher probability of selling a home than a bad or even mediocre image. In fact, there’s a 139% increase in clicks when photographs are visually attractive. When 89% of home buyers search online for a home, you really want to make sure pictures of your home stand out and portray it in the best light.
Expert Home Staging
Your home will be photographed from both the exterior and interior. You want to make sure you show the best angles and features in your home. Sometimes, staging may be recommended or even necessary. Staged homes on average tend to spend 2 months less on the market than un-staged homes. In mortgage payments alone, the seller can easily save well over $2,000. The point is to make the place look fresh and clean, and feel like home, connotatively speaking, as best as possible. This is a sure way to get buyers to submit offers quickly. More offers means a better choice to get the most money at a much faster rate.
Video Production of your home
The best way not to waste time doing constant walkthroughs is to use videos and virtual tours. With multiple video hosting sites now available (YouTube, Google, AOL, Y!, Vimeo, Dailymotion, etc.), you have more chances to be found. Beyond that, buyers downright prefer to see videos and virtual tours. According to ComSource, “Consumers/clients spend an average of 75% longer on websites with a video.” Along with a detailed description, videos can increase the likelihood of selling. Dr. McQuivey of Forrester Research also claims that “Watching 1 minute of video is the equivalent to reading 1.8 million words.” Don’t miss this enormous opportunity to sell your home!
Aerial Photos
Aerial photography is the most impressive photography to obtain of any home. Angles that seem impossible to reach show the high value of the home. Instead of just taking any photo of the front of your house, you spent time and money to get virtually cinematic pictures of your home, giving buyers the ultimate view of their potential dream home. Don’t fail to go above and beyond. Photography drones were legalized in the world of real estate photography in early 2015, making them a “cutting-edge” technology. Many drones can be purchased at a fairly low price. Drone photography is a great tool that should be utilized before it becomes the real estate industry norm.
Floor Plan
If words alone don’t help buyers visualize the home, and videos don’t provide the details buyers want, then the floor plan is the ultimate game-changer. Not only does it provide an elaborately detailed view of the home, but by adding color and illustrations of potential furniture arrangements, buyers can truly envision your home as the perfect place to settle in. Any way you can prove to buyers your home is perfect for them will only increase its value and help decrease the amount of time it takes to sell.
Online Marketing
We previously skimmed over the fact that 89% of home buyers search online to buy a home, but now, we’ll dive into it. If there are 1,000 buyers in your community, then 890 of them have been searching online. That number is outrageous. After solidifying your copy and photography, an essential step in the process of generating more money fast is to effectively use the internet. Listings can find a spot on over 900 websites. From the MLS to Zillow, it’s imperative that sellers optimize their content (copywriting and photography, as mentioned previously).
Copywriting
It is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it’s like hiring one salesman to reach all of your customers. Most homeowners and Realtors agree that copywriting is an important necessity for selling a home for several reasons. Being able to communicate essential information in an easily understood manner, with detailed explanation, increases the chances of selling a home exponentially. Shining light on certain features may catch the attention of the right buyer. Here is my favorite example of why copywriting is so important.
Signs
The easiest way to be identified by potential buyers driving down the neighborhood is from the traditional sign on the front yard. The for sale sign is the end goal that buyers seek on long drives through neighborhoods they want to settle down in. Having detailed and correct information at the time potential buyers cruise through is absolutely crucial. Including a sign rider with a hotline for calls or text is the equivalent of a personal open house tour, available 24/7. To gather the best information to add to the sign rider to attract buyers, continue reading through these tip
MAXIMUM EXPOSURE TO ALL QUALIFIED BUYERS
The longer the home sits on the market, the bigger the discount it needs to sell. The faster you reach all potential buyers, the more money you can get from selling your home. Hit the ground running with this marketing plan to reach buyers at a local, national and even international level. Don’t waste your time and money any longer on tactics that simply do not work.
Marketing
Tired of attracting the wrong people to view your home? Targeted marketing is the best solution to only draw attention from serious buyers. However, Online Targeted Marketing is tricky because it involves a detailed understanding of connecting with social circles, targeting behaviors, ad spending, blogging, partnering up and being relevant in the community.
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